For all authors, having a fan-base is essential if you want to succeed in the business. How do you gain a fan-base? Write books that people want to read. Is that it? Absolutely not.
The title and book cover has to be appealing, has to grab a potential customer’s attention. If it catches his or her eye, then more than likely within ten seconds, he or she will turn the book over to read the back cover blurb. Or will click on the link to go to the description page online.
The back cover blurb (a description of what your book is about) has to be interesting. It CAN NOT be dull or vague; otherwise the author could lose a potential sale. The elements to a back cover blurb are:
- Who is the protagonist?
- What’s the problem and the inciting incident? The inciting incident is an event that forces the protagonist to take action in pursuing his goal.
- What does the protagonist want?
- How is he or she going to achieve that goal?
- What’s in the way?
It should be around 2 to 4 paragraphs, cutting out the unnecessary details.